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4 years 6 months ago #6080 by oyez
Twitter user @kingg_carterrr made an embarrassing claim that a church used his sister's pre-wedding photoshoot picture for their programme advert, definitely without the consent of the owner(s) of the image. We can also assume from the post that the couple aren't members of the church.

(Image Credit: @tatafonaija)

I can say we all have been guilty of this at some point. Downloading pictures from the internet to promote a project is not new. However it is not just embarrassing, it is unprofessional, unethical and the religious organization can be sued for this seemingly harmless mistake. Using someone's property (picture, voice, video, text etc) without their permission is illegal and constitutes a theft of intellectual property.

This is why churches should engage the services of professional brand managers and creative persons in the media departments. These include and not limited to Content Creators, Brand Strategists, Publicists, Photographers, Graphics Designers, Video Producers, Music/Audio Producers, and so on.

A team of these creatives can help churches communicate their intended messages, broadcasts, adverts, sermons and even evangelism across conventional and digital media to reach the target audience in a professional and risks-free approach.

This is what we do at GospelNaija. We can help engage your audience across social media with engaging contents culled from your ideas, sermons, projects, ministry and so on in a timely, responsive and inspiring manner. Our services include: Content Development, Organizational Branding, Graphics Design, Video Production, Internet Promotion and more.

Does your church need the services of a brand and media strategist? Let's talk!

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